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Our Story

Learn how two best friends overcame their struggles to create Luna Selene

Anni Hamer
Follow the story of Luna Selene. Two best friends with a shared passion bring their talents together to create the brand you know today.

Katarzyna, a dedicated beautician, always had a  passion for beauty and wellness. From a young age, she immersed herself in the world of aesthetics, pursuing higher education in aesthetic and business management. Her ambition and drive were evident as she excelled in her studies, always striving for excellence in everything she did.

Despite her knowledge and expertise, Katarzyna struggled with her own skin issues. She battled severe acne and numerous skin concerns,, which left her feeling insecure and uncertain about her own beauty. Determined to find solutions, she earned multiple degrees and certifications in beauty, aesthetics and business management as well as travel and tourism. Her quest for knowledge didn’t stop there. 

After completing her degrees, Katarzyna embarked on a unique adventure that would shape her future. She joined a cruise ship as a detox specialist, where she quickly became renowned as the number one detox specialist in the fleet. Her reputation for excellence and her unwavering commitment to her clients’ wellbeing kept her at the top, and she thrived in this challenging yet rewarding environment.The cruise ship provided her with extensive training, allowing her to hone her skills and deepen her understanding of effective beauty treatments.

Despite her success, Katarzyna always felt there was something more she wanted to achieve. She had a vision a dream to create a skincare brand that embodied the values she held dear: natural, vegan, and cruelty-free products. She wanted to offer solutions that could help women relax and rejuvenate, especially after experiencing the hectic pace of life on a cruise ship. Her journey had exposed her to a multitude of brands, but none seemed to offer what she truly believed in.

During her travels, Katarzyna met women from various cultures and gathered invaluable knowledge about skincare and wellbeing. She identified gaps in the industry and saw an opportunity to create something truly unique. 

Meanwhile, her best friend Anni, a talented graphic designer with a keen eye for detail, shared her entrepreneurial spirit. Although Anni had already opened up her design agency in Carlisle, however she had always dreamed of starting her own e-commerce business. Life had thrown many challenges their way, but their determination and friendship kept them going.

Anni brought her expertise in website creation, branding, and labeling to the table. Together, they began to lay the foundation for their dream. Countless late-night brainstorming sessions and shared ideas culminated in the birth of Luna Selene. They envisioned a place where women could feel appreciated, safe, and at peace with themselves. A sanctuary where they could find high-quality, natural products to help them unwind and nurture their mind, body and spirit.

Through Luna Selene, Katarzyna has transformed her own skin, achieving a glass-like, radiant complexion that has boosted her confidence and made her feel beautiful. She knows firsthand the impact that quality skincare can have, and she’s passionate about sharing that with other women.

Luna Selene is more than just a skincare brand; it’s a reflection of Katarzyna and Anni’s journey, their friendship, and their shared vision. Every product is meticulously crafted with the finest ingredients, ensuring that women receive the best care possible. The brand’s ethos is rooted in the belief that beauty and wellbeing should go hand in hand, and that self-care is an essential part of a balanced life.

As Luna Selene grows, Katarzyna and Anni remain dedicated to their mission. They continue to innovate and expand their product line, always staying true to their core values. Their story is a testament to the power of perseverance, passion, and the belief that dreams can become reality.

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