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Katarzyna’s Story

Sailing Toward a Dream: How I Turned My Passion for Wellness into Purpose

Katarzyna Wiśniewska
My journey took me around the world, working as a beauty and detox specialist on a luxury cruise line, where I became a top specialist in her field. Despite my success, I felt called to create something deeply meaningful and personal. Partnering with Anni, who shared my vision, we built Luna Selene—a brand that embodies our commitment to self-care, mindfulness, and self-love.

Hi, I’m Katarzyna, but most people call me Kasia. I grew up in a large, loving family in Poland, and while life was chaotic, it taught me resilience, adaptability, and the importance of family. At 13, my mum made the brave decision to move us to the United Kingdom in search of a better future, and while it wasn’t easy, it helped shape my drive to pursue my dreams.

I’ve always believed in the transformative power of self-care, and beauty to me has never been about vanity—it’s about finding strength, confidence, and inner peace, even in challenging times. This belief led me to pursue qualifications in beauty, aesthetics, salon management, and business.

My journey reached a major turning point when I was offered a position as a beauty and detox specialist aboard the luxury cruise ship Majestic Princess. This was an exciting leap—one that took me to new destinations, new people, and an entirely new life. The long hours and pressure were tough, but I loved the fulfillment of helping people reconnect with themselves. Being recognized as the top detox specialist in the fleet was a career highlight.

I was then offered a manager role and further training in Miami, but as much as it was a great opportunity, I realized my true passion was always focused on something more personal. I wanted to take all the knowledge and experiences I’d gained and create something of my own—a brand that would go beyond beauty, centered on holistic wellness, mindfulness, and empowerment.

That’s when Luna Selene was born. Over five years ago, I shared my vision with my best friend Anni, a talented designer, and together we created the concept for Luna Selene. We knew we wanted to create products that help people slow down, practice self-love, and reconnect with themselves. Luna Selene isn’t just about skincare—it’s about nourishing both the body and the spirit through mindful, ethical beauty rituals.

Building this brand hasn’t been easy—there have been financial challenges, sleepless nights, and moments of doubt. But every obstacle has only strengthened our commitment to creating something meaningful. From ethically sourced ingredients to thoughtful, elegant packaging, every detail reflects our vision to provide not just beauty, but well-being.

Today, I’m incredibly proud of what Luna Selene has become. When I see someone using our products, I’m reminded of my own journey—a journey of resilience, growth, and self-love. Through Luna Selene, I hope to inspire others to find beauty not just in how they look, but in how they care for themselves—inside and out.

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What I Wish I Knew

Before Launching a Skincare & Wellbeing Brand

Katarzyna Wisniewska
tarting Luna Selene was more than just launching a skincare brand—it was a journey of self-discovery, resilience, and creating something truly meaningful. When we set out to build a business that blended holistic skincare, self-care rituals, and mindful beauty, we had no idea just how much we would learn along the way. From navigating the highly competitive beauty industry to embracing the power of storytelling and authenticity, every challenge has shaped our brand into what it is today.

Embracing Lunar Magic

A Guide to Lunar Self-Care Rituals with Luna Selene

Anni Hamer
Through mindful skincare and sacred rituals, Luna Selene invites you to honour your inner magic and embrace beauty as a spiritual practice.
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