Who we are
about
We wholeheartedly believe self-care isn’t just a rushed routine but a sacred ritual, a few peaceful moments carved out just for oneself. That’s the heart of Luna Selene – a little dream brought to life by two best friends, Anni and Katarzyna, who wanted self-care to feel meaningful, simple, and a little magical.
All Natural
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Vegan
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Cruelty Free
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Made in the UK
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Who we are
Our Story
We’ve both walked through some challenging chapters in our lives. Our journeys with mental health taught us the importance of slowing down, caring for ourselves, and finding joy in life’s small, beautiful moments. We realised that these little pauses were often all it took to breathe, recharge, and feel whole again. But we struggled to find products that offered more than just skincare – products that felt as good on the inside as they worked on the outside. That’s when the dream of Luna Selene began.
Together, we set out to create something different – skincare that’s not just about looking good, but about feeling good. We wanted to make products that would gently remind people to slow down, take a moment for themselves, and find peace and self-connection in their daily routines. We envisioned each product as a small treat, a way to bring calm and kindness into everyday life.
With our combined skills – Anni’s creativity in design and Katarzyna’s expertise in beauty therapy – we brought this vision to life. Every ingredient we chose is vegan, plant-based, and purposefully selected to be impactful, while still being gentle enough to soothe and nurture the skin. We crafted each product with great care, aiming to make them not only kind to the planet but also small acts of kindness for everyone who uses them.
The values we live by
At Luna Selene, we create vegan skincare that honours your wellbeing and the planet. Guided by mindful connection, natural integrity, and authentic beauty, our products empower you to care for yourself in a way that’s conscious, nurturing, and uniquely yours.
Powered by Nature
Nature is at the heart of everything we do. Our vegan skincare range is rooted in sustainable, plant-based ingredients that care for your skin and honour the earth, reflecting our commitment to ethical, responsible beauty.
Vegan
At Luna Selene, we believe that beauty should never come at a cost to animals or the environment—just naturally beautiful, conscious skincare you can feel good about.
Turning Routines Into Rituals
Each product in the Luna Selene line is designed to offer a mindful moment, a way to pause and reconnect. Our dream is that products like the Lunar Radiance Citrus Toning Elixir or the Alpha Glow Botanical Cleansing Balm offer more than just skincare – they’re moments of calm, a chance to find a little magic in the everyday.
The women behind our success
Meet The Founders
Anni and Katarzyna invite everyone to make these moments their own. Luna Selene is a reminder to slow down, to breathe, and to take that small, intentional step back to oneself each day. They hope that each product becomes more than just skincare – that it’s a gentle pause, a mindful moment, a way for others to reconnect with themselves. Because, after all, a little magic in one’s routine can go a long way in making life feel a bit brighter.
Katarzyna's Story
My journey took me around the world, working as a beauty and detox specialist on a luxury cruise line, where I became a top specialist in her field. Despite my success, I felt called to create something deeply meaningful and personal. Partnering with Anni, who shared my vision, we built Luna Selene—a brand that embodies our commitment to self-care, mindfulness, and self-love.
Anni's Story
Anni, one of Luna Selene’s co-founders, opens up about her personal journey of creativity, mental health challenges, and how those experiences shaped the creation of the brand. She shares her struggles with anxiety and depression, and how these battles taught her the importance of self-care, mindfulness, and finding balance.